Affiliate Programs
Ask questions first before you join an affiliate program. Do
a little research about the choices of program that you intend
to join into. Get some answers because they will be the
deciding point of what you will be achieving later on.
Will it cost you anything to join? Most affiliate programs
being offered today are absolutely free of charge. So why
settle for those that charge you some dollars before
joining.
When do they issue the commission checks? Every program is
different. Some issue their checks once a month, every quarter,
etc. Select the one that is suited to your payment time choice.
Many affiliate programs are setting a minimum earned commission
amount that an affiliate must meet or exceed in order for their
checks to be issued.
What is the hit per sale ratio? This is the average number
of hits to a banner or text link it takes to generate a sale
based on all affiliate statistics. This factor is extremely
important because this will tell you how much traffic you must
generate before you can earn a commission from the sale.
How are referrals from an affiliate’s site tracked and for
how long do they remain in the system? You need to be confident
on the program enough to track those people you refer from your
site. This is the only way that you can credit for a sale. The
period of time that those people stay in the system is also
important. This is because some visitors do not buy initially
but may want to return later to make the purchase. Know if you
will still get credit for the sale if it is done some months
from a certain day.
What are the kinds of affiliate stats available? Your choice
of affiliate program should be capable of offering detailed
stats. They should be available online anytime you decide to
check them out. Constantly checking your individual stats is
important to know how many impressions, hits and sales are
already generated from your site. Impressions are the number of
times the banner or text link was viewed by a visitor of your
site. A hit is the one clicking on the banner or text
links.
Does the affiliate program also pay for the hits and
impressions besides the commissions on sales? It is important
that impressions and hits are also paid, as this will add to
the earnings you get from the sales commission. This is
especially important if the program you are in offers low sales
to be able to hit ratio.
Who is the online retailer? Find out whom you are doing
business with to know if it is really a solid company. Know the
products they are selling and the average amount they are
achieving. The more you know about the retailer offering you
the affiliate program, the easier it will be for you to know if
that program is really for you and your site.
Is the affiliate a one tier or two tier program? A single
tier program pays you only for the business you yourself have
generated. A two tier program pays you for the business, plus
it also pays you a commission on the on the sales generated by
any affiliate you sponsor in your program. Some two-tier
programs are even paying small fees on each new affiliate you
sponsor. More like a recruitment fee.
Lastly, what is the amount of commission paid? 5% - 20% is
the commission paid by most programs. .01% - .05% is the amount
paid for each hit. If you find a program that also pays for
impressions, the amount paid is not much at all. As you can see
from the figures, you will now understand why the average sales
amount and hit to sale ratio is important.
These are just some of the questions that needed answering
first before you enter into an affiliate program. You should be
familiar with the many important aspects that your chosen
program should have before incorporating them into your
website. Try to ask your affiliate program choices these
questions. These can help you select the right program for you
site from among the many available.
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